When you visit and use our Websites and Applications, we may collect personally identifiable information (PII) and personal health information (PHI) that can be used to identify you and your health condition and/or to contact you ("Personal Information"). You provide to us your Personal Information in the following three ways:
We collect Personal Information for statistical analysis of user behavior; product improvement and development; fulfillment of a requested transaction or record keeping.
OptimizeRx may collect or track: (1) the phone numbers (mobile and landlines) of patients and/or caregivers of our Websites and Applications, (2) the e-mail addresses of patients and/or caregivers who communicate with OptimizeRx via e-mail, and (3) information knowingly provided by the patients and/or caregivers, and visitor in online forms, registration forms, surveys, e-mail, and other online avenues (including, without limitation, demographic and personal profile data). OptimizeRx also may collect or track: (4) the home-server domain names, e-mail addresses, type of client computer, files downloaded, search engine used, operating system, and type of Web browser of visitors to the Websites and Applications, and (5) aggregate and user-specific information regarding which pages Websites and Applications visitors and users access.
OptimizeRx restricts access to your Personal Information to those employees with a need to know it in order to carry out their job functions. OptimizeRx requires each of its employees, consultants, and independent contractors to sign confidentiality, nondisclosure, and Business Associate agreements. OptimizeRx also instructs them on how to secure your Personal Information properly. OptimizeRx may also share Personal Information with its attorneys and accountants, or in connection with a potential merger, acquisition, or sale of all or substantially all of its assets, in all cases subject to confidentiality and nondisclosure restrictions.
We may receive Personal Information about you from other sources with which you have registered, companies who we have partnered with (collectively "Partners") or other third parties. We may associate this information with the other Personal Information we have collected about you.
We may collect anonymous, non-personal information about your use of e-mails and newsletters that we send to you. In some cases, when you click on a link or an advertisement in an e-mail, text message or newsletter, your browser may be momentarily directed to a Third Party Website (as defined below) that, acting on OptimizeRx’s behalf, notes or "counts" your response to the e-mail or newsletter before redirecting your browser to its proper destination; this redirection process will not be apparent to you.
When and if a visitor performs a search within the Websites and Applications, OptimizeRx may record information identifying the visitor or linking the visitor to the search performed. OptimizeRx may also record limited information for every search request and use that information to solve technical problems with the services available directly or indirectly in connection with the Websites and Applications and to calculate overall usage statistics.
We will not disclose to third parties any of your Personal Information unless: (1) you expressly tell or permit us to disclose such information, or (2) we believe in good faith that we must do so to comply with legal requirements such as laws, regulations, search warrants, subpoenas, or court orders.
To find out how medical information about you may be used and disclosed and how you can get access to this information please view Notice of Privacy Practices.
OptimizeRx operations and maintenance contractors sometimes have limited access to your Personal Information in the course of providing products or services to OptimizeRx. These contractors include vendors and suppliers that provide us with technology, services, and/or content related to better operation and maintenance of our Websites and Applications.
We may provide to third parties non-personal information about you that does not allow you to be identified or contacted and that is combined with the non-personal information of other users ("Aggregate Information"). For example, we might inform third parties regarding the number of users of our Websites and Applications and the activities they conduct while on our Websites and Applications. Depending on the circumstances, we may or may not charge third parties for this Aggregate Information. We also may not limit the third parties’ use of the Aggregate Information, except that we do require third parties to whom we disclose Aggregate Information to agree that they will not attempt to make this information personally identifiable by combining it with other databases or performing similar actions.
We collect the Personal Information you voluntarily store in the Application that is displayed in the Patient and Clinical Portal pages. The information stored includes but is not limited to the following categories: (1) contact information; (2) medications; (3) condition or illness information; (4) doctor or health-professional information; (5) pharmacy information; (6) caregiver information; and (7) any other information you voluntarily store.
The only entities that will have access to Personal Information are us and any third parties we hire to assist us in operating, maintaining, and improving the Applications. These third parties are required to enter into a Business Associates Agreement with us, which obligates them legally to hold your information in the strictest of confidence, and may not use or disclose it except to fulfill the service we hired them to perform. We will not share any of the Personal Information that is stored in the Patient and/or Clinical Portal pages with any other third parties without your express permission. For more information please read Notice of Privacy Practices.
OptimizeRx has implemented numerous security features designed to prevent the unauthorized release of or access to Personal Information. We have taken a number of steps to safeguard your privacy:
The OptimizeRx system uses standard text messaging (SMS) as the main means of communication. Standard text messaging is not secure, and a third party could read these messages. In the case that you have a mobile phone with Internet connectivity and a data plan, you can activate our secure texting feature by logging into your account. Once this feature is activated, all text messages are encrypted and your privacy is protected. If privacy is a concern for you, and you are not able to activate the secure texting feature, please do not opt-in to any of the OptimizeRx services.
You can always contact us in order to: (1) delete your Personal Information from our systems, (2) update the Personal Information that you have provided to us, and (3) change your preferences with respect to marketing contacts or other activities, by e-mailing us at . Such changes will not have any effect on other information that OptimizeRx maintains. We try to answer every e-mail in a timely manner but might not always be able to do so.
You should be aware that it is not technologically possible to remove each and every record of the information you have provided to OptimizeRx from our servers. The need to back up our systems to protect information from inadvertent loss means that a copy of your Personal Information may exist in a non-erasable form that will be difficult or impossible for us to locate. Nevertheless, we promise that upon receiving your request, all Personal Information stored in the databases we actively use for research and daily business activities, and other readily searchable media, will be deleted.
Attn: Privacy Officer
400 Water Street, Suite 200
Rochester, MI 48307